Ed is one of the foremost experts in word of mouth, influencer marketing, and consumer insights. As both an entrepreneur in social data and analytics and a top exec of leading agencies, he has built and sold businesses, launched data platforms and products, acquired and integrated businesses, managed global teams, and worked with many of the world’s leading brands. His clients have included many of the largest and most sophisticated marketing organizations in the world across a range of sectors. Ed is currently CEO of The Keller Advisory Group, which offers board and advisory services to entrepreneurs leading growth stage companies in SaaS, data/analytics, and market research and insights. He is also a Visiting Scholar at UPenn’s Annenberg School for Communication. Ed is an inductee in both the Word of Mouth Marketing Hall of Fame as the Market Research Hall of Fame. He has published two best selling business books, The Influentials and The Face-to-Face Book.